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Human-quality ingredients
Gently cooked fresh food
Delivered to your door
What's Fresh Food?
Never Ultra Processed
Our meals are gently cooked to lock in the goodness with absolutely no nasties.
Science-backed benefits
Studies show Fresh food improves dogs' poos, skin, coat, and gut microbiome.
Taste-tested by us
We taste-test every recipe ourselves. Good enough for us? Good enough for them.
Ingredients You Can Trust
Only the very best whole ingredients we can find. If we can't pronounce it, we don't use it.
Human-quality meat
Supports strong muscles and growth
Sustainable fish
Omega-3 for healthy coats and skin
Rosemary
Supports healthy digestion
Turmeric
A natural anti-inflammatory
Broccoli
Supports the immune system
Supports the metabolism
Pumpkin
Good for skin, heart and eye health
Pea
Sweet potato
Promotes healthy nerves and muscles
Happy Customers
Amit Verma: 'The fresh ingredients and no preservatives make me feel good about feeding my dog.'
Amit
Lina Patel: 'My dog loves the treats! I love knowing they are all natural.'
Lina
Rahul Khanna: 'The best decision I made was switching to Alpha Bowl; my pup's coat is shinier and healthier!'
Rahul
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